Marketing News

Megan Moroney Is ‘Unforgettable’ in Revlon’s New Campaign

The Happi Top 50 Company will showcase its PhotoReady makeup line.

For Revlon, being unforgettable is more than outer beauty. It’s a person’s voice embodying substance that makes them truly beautiful.

To kick-start a new chapter of its legacy platform that has long celebrated confidence, glamour and individuality, Revlon has tapped country songstress Megan Moroney to bring a “contemporary sensibility” to the storied platform.

As Moroney embarks on her first arena tour – The Cloud 9 Tour – brand officials say she represents a new generation of women shaping culture on their own terms, reinforcing that true impact is rooted not only in beauty, but in depth, confidence and self‑definition.

Multifaceted Cultural Forces

Revlon’s PhotoReady Collection will be spotlighted in the new campaign.

Moroney is among the first of many women to be introduced as part of the global platform, developed in partnership with Colle McVoy, Revlon’s newest creative partner, and the brand’s in‑house creative team. They represent multifaceted cultural forces whose influence extends beyond the mirror – spanning different career paths, life stages and expressions of modern femininity.

By partnering with Moroney, Revlon bridges its rich history with the energy of Gen Z and beyond. Her rise – from her debut album “Lucky” to her 2024 sophomore success “Am I Okay?” – mirrors the Revlon consumer.

“Revlon Be Unforgettable” debuts at a pivotal moment for the brand following the introduction of a wave of next‑generation launches, such as the revitalization of Revlon’s PhotoReady Collection. The suite of skincare‑inspired, performance‑driven formulas visibly lift, blur, plump and perfect.

Moroney will appear in several campaigns for Revlon in the next year.

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